Gwen Brown

Gwen Brown is the Senior Content Marketer at Aurora Solar, managing the development of educational solar resources like blog posts and webinars. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

Sales Proposals

What Makes a Solar Sales Proposal Successful? 5 Tips for Proposals that Close
Your sales proposal is one of the most important things you present to potential customers. What can you do to make it as strong as possible?
Incentives & Rebates

What to Know About the Solar ITC Step Down
Solar contractors need to have a firm grasp on the IRS's “commence construction” policy to know whether a solar project will qualify for the Investment Tax Credit
Basics

The Aurora Blog’s Top 10 Articles of 2019
We take a look at the top ten articles published on the Aurora Blog in 2019. Explore these reader favorites to brush up on key issues in the industry!
Industry Trends

What Is the Cost of Section 201 Solar Tariffs? New Data from SEIA
New data from SEIA quantifies the costs of Section 201 solar tariffs, which raised the price of solar modules imported into the U.S. See what they found!
Solar Sales

Why You Need a Remote Solar Sales Process and How to Build One
Selling solar remotely is an easy way solar companies can save time and money and close more sales. Learn how to implement this strategy and why.
Installation

What Are Soft Costs? The Frontier of Solar Cost Reductions
Soft costs, the non-hardware costs of solar, are more than half of solar costs in the U.S. See what's being done to tackle soft costs and help solar grow!
Incentives & Rebates

What to Know About the Solar ITC Step Down
Solar contractors need to have a firm grasp on the IRS's “commence construction” policy to know whether a solar project will qualify for the Investment Tax Credit
Industry Trends

SEIA’s 10-Year Roadmap for U.S. Solar: What You Need to Know
At Solar Power International 2019, the Solar Energy Industries Association (SEIA) released its 10-year roadmap. See what it means for solar and you!
Financing

How to Pay for Commercial Solar: A Financing Guide for Contractors
Commercial solar financing can be complex but it's essential for C&I solar contractors to understand. We explore the common financing options to know.
Basics

Solar Fundamentals: What’s the Difference Between AC vs. DC?
Solar professionals need to be well versed in electricity—that includes mastering the difference between alternating current (AC) and direct current (DC).
Aurora Updates

4 Ways for Solar Leads to Share the Utility Bill Data You Need
Electricity bill information is crucial for an accurate and compelling solar quote, but getting it isn't always easy. Providing different options can help.