Sara Carbone

Sara Carbone is a content writer for Aurora Solar, developing educational content to help solar companies work more effectively. She also has her own freelance copywriting business creating tailored content for solar marketing campaigns based on several years of experience researching the industry and working with solar contractors around their pain points and goals.

Installation

Solar O&M | Everything Solar Contractors Need to Know
O&M is an important solar market segment to understand for solar installers looking to expand their business.
Solar Marketing

How To Secure Online Reviews For Your Solar Business
Positive online reviews can go a long way in helping your solar company grow. We explain the importance of solar reviews and how to get more of them.
Solar Sales

How to Get HOA Solar Approval: Tips for Success
Homeowners Associations (HOAs) can present barriers to residential solar projects. Learn to navigate the HOA solar approval process to maximize success.
Solar Sales

Solar and the Environment: Surprises from the Value-Belief-Norm Theory
We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.
Solar Sales

Solar Sales Insights from the Theory of Planned Behavior
We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.
Solar Sales

Increase Solar Sales Success with the Diffusion of Innovations Theory
It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.
Installation

Lessons From Down Under: Ways to Lower PV Solar Soft Costs
Australia has a booming solar industry; over 20% of its households have solar. Australia offers a number of lessons for the U.S. on reducing solar costs.
Solar Sales

Don’t Give Up Too Soon on Solar Leads or Referrals
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.
Solar Sales

Why and How to Keep In Touch with Past Solar Customers
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.
Solar Sales

Stop Missing Out on Solar Customer Referrals
Solar Sales

How to Effectively Address the Competition in Your Solar Sales