Sara Carbone, Author at Aurora Solar

Your Guide to HOAs & Solar Panels: 5 Tips to Get Approval

Homeowners Associations (HOAs) can present barriers to residential solar projects. Learn to navigate the HOA solar approval process to maximize success.

Installation

Solar O&M | Everything Solar Contractors Need to Know

O&M is an important solar market segment to understand for solar installers looking to expand their business.

Solar Marketing

How To Secure Online Reviews For Your Solar Business

Positive online reviews can go a long way in helping your solar company grow. We explain the importance of solar reviews and how to get more of them.

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Solar Sales

Solar and the Environment: Surprises from the Value-Belief-Norm Theory

We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.

Solar Sales

Solar Sales Insights from the Theory of Planned Behavior

We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.

Solar Sales

Increase Solar Sales Success with the Diffusion of Innovations Theory

It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.

Installation

Lessons From Down Under: Ways to Lower PV Solar Soft Costs

Australia has a booming solar industry; over 20% of its households have solar. Australia offers a number of lessons for the U.S. on reducing solar costs.