Sales & Design

Solar energy myths and misconceptions abound—and they can be a major barrier to solar sales. We highlight common solar myths and how to overcome them.
Selling solar remotely is an easy way solar companies can save time and money and close more sales. Learn how to implement this strategy and why.
Commercial solar sales can be complex. We spoke with experienced sales professionals to understand some key elements of a successful C&I sales approach.
We present new solar design rules of thumb for optimizing savings under different net metering rule changes, based on our recent white paper analysis.
Positive online reviews can go a long way in helping your solar company grow. We explain the importance of solar reviews and how to get more of them.
Homeowners Associations (HOAs) can present barriers to residential solar projects. Learn to navigate the HOA solar approval process to maximize success.
We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.
We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.
It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.