Aurora Solar

Switch to the Future

It's time to move beyond the era of clunky grids and bring the future of solar closer: simplify your job, banish outdated technology, and grow your business faster.

Just like how old energy has nothing on solar, a patchwork of outdated design and sales software has nothing on Aurora. Our solar platform transforms the process of designing, selling, and delivering projects. From the first impression to project installation, with Aurora, you can provide a personalized solar customer experience that is uncomplicated.

Let’s deliver a new energy experience, one with the simplicity and predictability of a sunrise. You – the solar pro – make this possible. You power the energy switch, and you deserve better and faster tools to make it happen.

It’s time to switch to the future.

Our Story

Solar shouldn’t be this hard

In 2013, it took two graduate students seven months to design a solar energy system and then just two weeks to install it. What happened? Our co-founders Christopher Hopper and Samuel Adeyemo spent half a year cobbling together various tools to design the system because there was no other way to do it. The project was successful—the process simply wasn’t.

That’s how Chris and Sam came up with the idea to start Aurora Solar. In order to create a future of solar for all, our co-founders realized designing a PV system needs to be just as easy as installing one.

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August

2013

Aurora Solar was founded by Christopher Hopper and Samuel Adeyemo while students at the Stanford Graduate School of Business

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July

2015

Aurora Solar's performance simulation engine is validated by the National Renewable Energy Laboratory.

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December

2015

Aurora Solar’s remote shading accuracy is validated by the National Renewable Energy Laboratory (NREL).

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November

2016

Aurora is awarded $400,000 from the U.S. Department of Energy's SunShot Incubator Program, Technology to Market, Incubator 10.

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February

2019

Raised $20 million in Series A led by Energize Ventures.

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March

2020

Aurora becomes the first assessment tool approved by the California Energy Commission to demonstrate compliance with the CA Title 24 solar mandate.

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September

2020

Battery storage backup and recommendation functionality released.

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November

2020

Raised $50 million in Series B led by ICONIQ.

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April

2021

Surpasses five million solar projects designed in the software.

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May

2021

Aurora announces $250M in Series C led by Coatue.

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February

2022

Aurora announces $200M in Series D led by Coatue and Energize.

Meet Aurora

The people powering solar

Whether partnering with customers to grow their businesses or testing computer vision models, Aurorans are united by the drive to create a future of solar for all. We work every day to innovate the platform trusted most by solar providers around the world.

View Careers

Our Team

Christopher Hopper

CEO & co-founder

Samuel Adeyemo

CRO & co-founder

Carina Brockl

SVP of Sales

Jesse Davis

VP of Enterprise Sales

Rahul Pathak

SVP of Engineering

Justin Durack

VP of Product

Eraj Siddiqui

SVP of Customer Success & Services

Sarah Kim

VP of Marketing

Charlie Herche

VP of Finance

Our customers Moving the industry forward, together

Advancing the solar industry brings the future closer, and that work is powered by you. Here’s how Aurora customers are making a clean energy future possible.

  • Rob Evans

  • Training & Development Manager, Semper Solaris
The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.
  • Brett Bouchy

  • CEO, Freedom Forever
Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.
  • George Young

  • Director of Solar Development, Solar Energy Services
We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!
  • Steve Brooke

  • VP of Sales, Baker Electric
It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.
  • Brett Bouchy

  • CEO, Freedom Forever
Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.
  • George Young

  • Director of Solar Development, Solar Energy Services
We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!
  • Steve Brooke

  • VP of Sales, Baker Electric
It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.
  • Alex Chelius

  • Proposal Manager, Momentum Solar
Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.
  • Richard Murdocco

  • Vice President of Marketing, NY State Solar
In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.
  • Dean Scott

  • Director of Operations, Sunpro
We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.
  • Colin Gload

  • VP of Sales/Co-founder Lumina Solar
The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start
  • Alex Chelius

  • Proposal Manager, Momentum Solar
Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.
  • Richard Murdocco

  • Vice President of Marketing, NY State Solar
In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.
  • Dean Scott

  • Director of Operations, Sunpro
We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.
  • Colin Gload

  • VP of Sales/Co-founder Lumina Solar
The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start

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