Aurora’s research team recently conducted 1-on-1 interviews with homeowners to better understand why they decided to go solar.
In this webinar, they’ll share five interesting patterns in buyer behavior as well as show you how to adapt your sales pitch accordingly. Join us for this insightful webinar that will improve your sales pitch no matter who you’re talking to.
Attendees of this webinar will learn:
- The 5 primary buyers you’ll encounter.
- Each solar buyer’s motivations that inform their decision-making process.
- How to speak to each personas’ wants and needs to get the sale.