Webinars

Decoding the Solar Buyer: Insights from Aurora’s 2021 Homeowner Research

  • 5 Triggers that cause a homeowner to even consider going solar
  • Hidden frustrations that homeowners experience with the buying process
  • Actionable tips that solar installers can take to improve their sales process

Watch On-Demand

Every solar installer has some idea of why a homeowner chooses to buy or not buy from them. But, have you ever tried to codify exactly why homeowners make their buying decisions?

In this webinar, Aurora Solar will be sharing insights from their 2021 Homeowner Research in which they personally interviewed homeowners who have bought solar. They’ll go over the motivations and hesitations that homeowners experienced and, most importantly, what a solar installer could have done to make the process smoother

Speakers

Melody Hammer

Designer

Elizabeth Madsen

Strategy & Research

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