The 5 Solar Buyers

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When it comes to solar sales, one size does not fit all—at least if you want to close your deals. As every experienced solar salesperson has discovered, people have widely differing reasons for why they’re looking to go solar.

To uncover what makes a buyer say “yes,” Aurora’s research team completed 1-on-1 interviews with homeowners who purchased solar. Download our comprehensive guide to get insights into the solar buyer’s mind and how to sell each of them.

In this guide, you’ll find:

  • Each persona’s primary, secondary, and tertiary motivations for going solar
  • How to speak to each buyer’s wants and needs 
  • Pro tips that will make your solar pitch resonate with your prospects

The 5 Solar Buyers