As the solar industry gets more and more competitive, making the most of your marketing and brand management resources can set your company apart.
In this post, we’re investigating ways that you can use strategic marketing and communications to help grow your solar business. To get warmed up, check out our companion post on solar marketing and brand management basics.
Brand positioning for lead generation
There have never been more hands getting into the collective pie of solar. 255,000 people work in solar at more than 10,000 companies — in every state in the US. The recently passed Inflation Reduction Act provides attractive benefits for solar businesses, so we expect to see an additional bump in new solar businesses each year. While there’s likely room for everyone who wants to get started in solar sales, it’s imperative to find your own brand positioning niche for generating solar leads and turning those leads into satisfied customers.
Discover what we learned from our customers who are using Lead Capture AI to improve their solar business.
It’s important to recognize that many solar companies are selling and installing the same or similar equipment. That means you need to come up with other value propositions to entice customers, such as local knowledge, warranties, and excellent customer service. And because you won’t be the only company generating solar leads, you’ll also have to utilize the best lead capture solutions to capture as many quality leads as possible.
The importance of branding: best practices
Whether it’s offering a unique sales experience through solar design centers, or approaching solar from a roofing perspective, differentiating your brand can have a big payoff.
Solar power production guarantees
Solar power prospects are becoming savvier every day. They do their research, get multiple estimates, and make sure they compare apples-to-apples with all those estimates. In a market like this, separating your offer from the others can be difficult. One strategy companies are turning to — and customers are increasingly asking about — is production guarantees.
Gain a competitive edge with exceptional customer service
Focusing too much on the sale and failing to prioritize quality at all stages of the customer’s experience after they sign on the dotted line is a costly mistake. Delivering excellence beyond the sale will lead to satisfied customers who can’t wait to tell their friends and neighbors about going solar with your company.
Why solar panel recycling matters
The end-of-life management of panels is the only negative environmental impact of photovoltaics. Tackling this issue is very important from a marketing and public relations standpoint. By integrating recycling practices into your business operations, you can give your business a huge marketing advantage over your competitors.
For more information…
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