This month on the Aurora blog and in our newsletter The Current, we focused on all aspects of solar sales. The techniques covered in this series are intended to improve your proposals, make your sales techniques more effective, and help lower your customer acquisition costs.
Here are the links to each blog in the Solar Sales series:
- Game Changing Tech — The Ultimate Toolkit for Streamlining Solar Sales
- Communication Is Key — How to Lower Your Customer Acquisition Costs
- How to Effectively Engage & Communicate with Your Leads
In this bonus final edition, we’ll explore ways you can reframe your sales pitch to address your leads’ hesitations and write winning proposals specifically tailored to their needs.
Certain factors can curb your leads’ solar enthusiasm unless the advantages and specific selling points are well laid out beforehand. If you focus on key upsides early on, you’re more likely to win the customer’s business.
In this article, we’ll review common objections and techniques for working with the homeowner on their hesitations to instill customer confidence in solar.
After you’ve designed and compiled the solar proposal, your customer sits down to choose between you and your competitor. So what does your proposal say about you — and what can you do to make it as strong as possible? Get our 5 tips for creating a winning sales proposal.
In this webinar, you’ll learn how to reframe the sales conversation to highlight the key benefits for your customer. Find out how to make your sales “stickier” and reduce the likelihood of cancellations.
That wraps up our Solar Sales series. Make sure to check back soon, and subscribe to The Current, for our next monthly series: improving your business operations strategies to reduce risk and improve efficiency.