Solar Sales

We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.
We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.
It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.